Changing Urban Lifestyles And Paucity Of Time Driving The Rte Market In India
Ready to Consume Market place in India 2010
The RTE market in India has been a new concept which is in its nascent stage. The market place is worth INR 800 mn and shows large possible for growth by tapping a greater client base. The modifying perceptions of the wealthy and the upper middle class with a rise in their disposable revenue have driven the market. ( http://www.bharatbook.com/detail.asp?id=133031&rt=Prepared-to-Eat-Market-in-India-2010.html )
The report begins with an introduction to the prepared to eat (RTE) market place and distinct segments of RTE market place. This is followed by marketplace overview indicating the size and historical development of the market.
An analysis of the drivers explain the components for development of the industry such as the target buyer base for RTE is expanding, organized retail displays positive aspects in driving RTE sales, cold chains improvement, and government initiatives. The important challenges identified encompass consumer’s behavior and perceptions, and inefficient logistics and infrastructure. Important trends have also been analyzed such as focus on export market place, lack of important product differentiation and use of ‘retort technology’.
The competitors section supplies an overview of the competitive landscape like short profiles of essential domestic and foreign players in RTE market.
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