The second session on ’3G in Indian Telecom Market: Subject material Services and Applications’ at the 3G India 2009 conference was chaired by Sumnesh Joshi, BSNL and the panellists comprised Pami Vadher, head of customer lab and user knowledge, Ericsson India Wing Fei Chia, safety response senior manager, F Secure Manish Malik, product head, mobile net and 3G companies, Spice Digital Srinivas Gopal, common manager, advertising and marketing, VAS, Notion Cellular Rajeev Saraf, chief executive officer, Lepton Software and Mandeep Singh, chief executive officer, Livevana.

Vadher began on a constructive note by sharing a survey performed by Ericsson which shows that half of the urban active VAS users in India are aware of 3G and what it can do. Even so, 97 per cent of 3G handset owners are not mindful that their handsets are 3G-enabled.

Elaborating on the companies that would operate on 3G, Vadher talked about music, live Television, games and video telephony. She additional that buyers in tier one and two cities truly had much more interest in video companies than in metros.

Chia spoke about the threats to mobile phones from hacking and viruses and noted that mobile malware is nevertheless in its infancy stage, which will develop as more folks migrate to the mobile web.

Malik noted that apart from the common 3G solutions, corporate buyers would be interested in organization productivity tools this kind of as HR and CRM, utility solutions and consumer connectivity.

Gopal said, “The internet in no way truly happened in India”, and talked about how mobile world wide web will change issues. Saraf and Singh talked about different place primarily based services (LBS) and how 3G would make them well-known.

The final session was on ‘Understanding the long term 3G ecosystem and network operators and infrastructure companies viewpoint on it.” It was chaired by Sandeep Keshkar, ITS, DGM (NSS), MTNL and the panellists had been Nikhil Shah, head, strategic marketplace improvement, wireless segment, Juniper Networks Sunil Kumar, common manager, options and marketing and advertising, Alcatel-Lucent India and Tim Wells, vice-president, worldwide enterprise improvement, Dielectric Corporation.

Shah said, “Quite couple of operators are looking at backhaul as a significant problem.” He talked about how 3G companies this kind of as these on iPhone tension the backend program. He pointed out to support 3G service, operators need to have to upgrade their infrastructure.

Kumar talked about the 4 techniques that may possibly be adopted by 3G gamers for launch � brand leaders who use 3G as a marketing tool, operators who focus on multimedia content, operators who market the use of mobile world wide web and no frills operators who take benefit of the economies in employing 3G spectrum and offer less costly voice solutions.