by Richard Chowning
The modern Africa cities are increasing more quickly than the overall birthrate due to millions of rural Africans moving to urban centers each year. Are these new urban residents going to be greater off? No one particular is assured that existence will increase with the move to the city. What is guaranteed is life will transform.
Life in rural locations is extremely family centered. By family here I imply extended family: mother, father, grandparents, aunt and uncles, plus all the youngsters. In an African rural setting usually all of these live in the very same village. Even neighbor families who are not related are really intertwined in the community, because they have lived close to each and every other for generations. Youngsters are watched following and cared for by every person about. They are each and every known by name. Families have similar expectations for their kids. These households and neighbors support every other in the in planting, weeding, and harvesting their crops. They also cooperate in community tasks.
For families to feel at ease in an urban setting some one requirements to be employed. For that cause, not several complete, extended families reside close to every other in urban settings. In the city individual families have a tendency to be the sole care givers and guardians of their youngsters and they attend to their personal family’s demands.
Rural men and women contemplate their urban, loved ones members to be much better off financially and periodically request assist from them. At instances extended family members members living in rural areas will come to reside with their urban kin in an attempt to finds a career or attend a quality college. What rural family members members do not realize is that even even though the urban side of the family members is employed and has income, they also have expenditures that villagers do not have to come up with on a standard basis. They ought to pay rent or pay off a mortgage on a property. They have to buy all of their meals. Generally, every little thing they eat or drink, even the place they lay their heads down for rest, expense them money.
Who is far better off? Urban or rural residence? That is tough to say. Life is difficult in the villages. Good harvests depend on a lot of variables over which villagers have small management. A poor rainy season can bring hunger for months. Even when the rains are ample, it requires a lot of intensive labor in the sun to fill the food storage binds. On the other hand, the poorest of the poor in Africa reside in the cities. The slum dwellers and street men and women continue to develop many years right after year. In some African cities slum dweller make up close to a single fourth of the population. Security is a key issue in the cities as nicely. Due to unemployment and lack of discipline there is enhanced crime in the city, forcing every single urbanite to be vigilant.
It used to be a reality that urban Africans regarded the villages as their residences and the seat of their spiritual and family members roots. That is altering quickly. Urban Africans have less difficult access to the the Web at or substantial speed connections in their residences. A evaluation of African forums on the Net will show that contemporary, urban African culture has several similarities to urban culture anyplace in the planet. In truth the alter is even effecting African culture in basic realms like marriage. Members of the MyWeku forum recently asked the question, “Can solar panels be actually utilised as bride dowries?”
The atmosphere has a fantastic impact to a child’s language development it is since a kid learns his native language with the people who are with him in the course of his improvement. If I am to examine a kid who was born and stayed at the spot which is isolated from the crowd just like the rural locations, the kid would have a difficulty in building the language, one basic example was 1 of my cousin, Dwayne Justine S. Largo, a three year old youngster, who grew up and was born with his mother and his grandparents only at Mati, Davao Oriental, he skilled difficulty in uttering even a single word even if he is about to turn two many years old due to the fact the folks who had been taking care of him usually interact with him simply because of their busy life. The environment as nicely has a deafening silent since the homes had been kilometers away. Unlike a kid named Johanne Mikylle L. Mahinay, a two year old child living in a location right here in Davao City has an advanced improvement in language since she lived in the location in which in the folks around her always interact with right here as early as 3months. At two many years old she learns how to utter the phrase “Mama drink water mikka”. I believe the setting plays a large role due to the fact for the duration of the stages of her language development, the individuals around here were in a position to educate and interact with her the native language.
The study simply shows that the holophrastic stage or the 1 – word utterances of a youngster depends on the people close to him or her from the time he open his eyes in this globe. The commands and gestures shown by the caretaker towards the kid will be a great influence in studying the native language.
The holophrastic stage is one particular of the earliest stages of the grammatical level for a little one of 12 to 18 months. I strongly believe this is a single of the most essential stages in a child’s life. A little one learns largely how to speak the language by observation. It’s just amazing and the beginning of a kid attempting to communicate in our massive globe.
I discuss the benefits and disadvantages to living in rural, urban and suburban regions following an societal collapse and a TEOTWAWKI predicament. I also go over inner city gangs, defense structures, bugging out and some regions to keep away from in an financial collapse scenario. Component 4 – PREPARING AND SURVIVAL IN THE CITY www.youtube.com Election Night coverage twitter.com
NYTimes.com – The Dervaes are living the green life in Pasadena, Calif.
There is a sturdy divide between urban and rural life in Italy. One particular notable distinction created is this the Bourgeoisie (the white collar middle class), the petit urban bourgeoisie, and the petit rural bourgeoisie (the urban operating class and the rural operating class). In medieval Italy, a majority of the population worked and lived in the rural areas of the nation. In sharp contrast, 70% of the population nowadays, lives in urban Italy.
Medieval Italy urban life was properly governed with facilities this kind of as food provide, public solutions, town finance, and nearby constructing projects. The Italian Urban life-style was supported by totally free thinkers and artists this kind of as Michelangelo, Leonardo Da Vinci, and Botticelli who lived in Rome. After the Renaissance, it was the French revolution and Napoleonic wars that revolutionized the method of political thought in Italy.
Nowadays, urban Italy functions as a Republic and has all the functions of any present day, industrialized nation. The Italian urban lifestyle has often had tourism and entertainment as a crucial element. The early emperors of Rome organized events for the amusement of the urban crowd this kind of as gladiatorial combat and chariot races. Nowadays, the urban scenario throbs with entertainment choices, such as bars, discos, restaurants, pizzerias, and cinema halls. The Italian folks are usually really social and amiable, and family bonds have been robust from the begin.
Italian rural life-style has changed a great deal. Initially when the majority of the Italians lived in these places, they worked on agricultural lands below landlords who were based in urban Rome. Even so, due to a expanding economic climate and the growing attraction for urban life, the rural population progressively drifted to the cities. Nowadays, the rural real estate market place is when once again flourishing. The gorgeous countryside presents properties such as farmhouses, townhouses, and apartments. The culinary delights and the scenic landscape are some of the attractions that draw tourists and city-dwellers to the outskirts.
Urban and rural life in Italy has developed with time. Even though urban Italy has progressed to grow to be a vital industrial power of Europe, the rural regions have retained their quaint and surreal charm.
“The future lies with these companies who see the poor as their customers.” – C. K. Prahalad
India is a country of diverse cultures, languages and rituals. In these circumstances it has grow to be a challenge for manufacturers to differentiate their offerings according to the Indian industry. With about 70% of Indian population residing in rural regions the want of the hour for the marketers is penetrating this market place.
Driven by green revolution, rural population’s purchasing power has grown tremendously above the years. Accordingly rural demand for industrial and urban related goods is also increasing. In this context, a special marketing and advertising method, namely, rural advertising and marketing has emerged. But often, rural marketing is baffled with agricultural marketing. Although latter denotes advertising and marketing of make of the rural regions to the urban customers or industrial buyers, rural advertising and marketing entails delivering manufactured or processed inputs or companies to rural producers or shoppers.
What tends to make ‘Rural Markets’ desirable?
Significance of rural industry can be substantiated by following attributes:
Population 742 million
Estimated annual size of the rural market –
.5bn really worth FMCG merchandise sold in rural India in 2009
of two million BSNL mobile connections, 50% are in small towns / villages.
MNC’s like Coca-Cola have attempted to customize their providing by introducing “chota-coke” costing five rupees. Ironically although buying energy in rural India is increasing but associated infrastructure, like water & electrical power has not kept pace with that. To overcome this phenomenon, washing machine manufacturers have introduced washing machines which will maintain functioning even if there is no facility of operating water even though it is one more story that some of these machines had been used to churn curd and put together buttermilk.
Getting behavior of the rural customer is subservient to varied factors and is diverse from urban consumers in several techniques. Firstly majority of rural buyers remain in a joint family and most of the purchase choices are taken by elders. Secondly lack of information of item usage by semi literate population hinders market penetration, like Lux soap getting employed in rural places for washing hair. Thirdly and the greatest challenge in rural markets, other than resources and financial situation, is the standard mindset to acquire points which are according to their cultural setup. Fourthly, getting a closely knit neighborhood, viewpoint-leadership plays a very important function in acquire decisions in rural places, producing publicity through advertisement almost redundant. Sarpanch is one particular such viewpoint leader who can influence rural consumer’s acquire decision. Notion Telecom Business has employed Abhishek Bacchan in one particular of the ads shown as a sarpanch just to have a constructive appeal amongst the rural consumers.
Techniques for Enhancing Rural Marketing and advertising
Considering the environment in which Indian rural market operates and other related problems, need of the hour is to evolve a lot more powerful methods for rural marketing which would be in sync with rural physique. The methods discussed right here even though not universally applicable depend upon item characteristics, the targeted segment of the rural market, the option of the rural location and its economic condition.
Some of the typical characteristics which influence the rural market place segmentation are land holding pattern, irrigation facilities, progressiveness of farmers, cropping pattern mix of enterprise, education levels, proximity to cities/towns, sociological components, occupation categories. Small and marginal farmers, agricultural labourers and artisans form the biggest segment in rural industry (about two/3rd) in which as rich farmers constitute about 1 third of rural market
1 New product designs
A close observation of rural household items indicates the importance of redesigning or modifying items consumed by rural population. The manufacturing and advertising companies can assume in terms of new item designs like modest packs (e.g. sachets) specially meant for rural regions maintaining their lifestyles in view.
2. Sturdy products
Sturdiness of a item is an essential factor for rural consumers. The item meant for rural regions should be sturdy enough to stand rough dealing with and storage. Nokia 1100 has positioned itself in the related manner.
three. Brand name
The rural shoppers becoming worth for income buyers are more concerned with the utility of the goods. Getting mainly semi literate, a brand name and/or logo which can be effortlessly remembered is really important for rural shoppers
Pricing strategies are extremely much linked to product strategies. Some of these methods are mentioned right here.
1. Low cost/low-cost merchandise
Pricing tactic for rural market place will largely rely upon scope for reducing price of the product to suit the rural incomes and at the very same time not compromising with utility and sturdiness of the product.
This is a common technique currently being adopted extensively by a lot of manufacturing and advertising and marketing firms. Cost point can be kept low by little unit packing.
2. Prevent sophisticated packing
Adopting more affordable but durable & aesthetic packaging can bring down the expense, as it is presently currently being carried out in the situation of biscuits. Some innovation in packaging technological innovation is really needed for rural markets.
three. Refill packs/reusable packaging
Such measures have a important impact on the rural market place as it helps in decreasing value. Packaging material utilised need to preferably lend itself for reuse. An ideal example in this direction can be the packing of fertilizers. Now firms have began packing fertilizers in LDPE or HDPE sacks, which are not only tamper proof but also reusable for host of domestic chores.
4. Application of worth engineering
This is a strategy which can be tried to evolve cheaper products by substituting the pricey raw materials with the less expensive one particular, with out sacrificing the top quality or functional efficiency of the item, for illustration in meals market, ‘soya protein is being used instead of milk protein. Milk protein is high-priced although soya protein is cheaper but the nutrition worth is same. This method yields itself for application in several engineering or product created regions so that the cost can be kept at an affordable level.
Most companies and advertising firms have distribution arrangement for village with a population of at least 5000 people. Even though it is -crucial to formulate particular techniques for distribution in rural areas, the characteristics of the product, its shelf life have to be kept in mind. Distribution methods that are particularly intended for rural regions are: through co-operative societies, public distribution system, multi-goal distribution centers, distribution up to feeder markets/mandi towns shanties/hat/jathras/melas, agricultural input dealers and so on.
Mass media is a potent medium of communication. It could be television, cinema, print media, and radio. Other means of mass media obtainable are hoardings/wall paintings, shanties/hats/melas, non-price tag competitors, unique campaigns etc. Apart from these, other mass media like hand bills and booklets, posters, stickers, banners of the schemes and so on.
The ‘Go Rural’ mantra is the require of the hour for most of the organizations to survive for a longer time in the competitive marketplace scenario. For decades, MNCs have sold modified merchandise in India, a process widely acknowledged as globalization. This method worked reasonably nicely with the far more affluent urban buyers whose behavior is somewhat comparable to Western consumers. With increasing rural acquiring power and the 3 times larger population than urban, firms will want to develop acceptable items for this industry. The globalization or minor modification will not work as rural buyers are really distinct.
Rural marketing and advertising is an evolving concept, and as a part of any economy has massive tap able potential. Marketers have lengthy realized this chance. Improvement in infrastructure and attain, promise a vibrant long term for these intending to go rural.
With revenue ranges rising rural shoppers are keen on branded goods these days, so the marketplace size for such items and services appears to have burgeoned. The rural population has shown a trend of wanting to move into a state of gradual urbanization in terms of exposure, habits, lifestyles and lastly, consumption patterns of goods and companies.
By 2012 it is expected that every single village will be linked by an all weather road, each and every village will have web connectivity, and nearly every single house will have electrical power and possess a mobile cellphone. This substantial improvement in rural infrastructure coupled with agriculture reforms currently below way we can count on rural markets to reach inflexion point. This will lead to an explosion in demand the way it occurred in the urban markets in the mid 90s as a result of effortless buyer finance, a boom in the IT sector and steep improve in corporate salaries. Firms are not anticipating this boom and several will be taken by surprise when it occurs.
This post is extracted from dissertation conducted by Ms Sonali Saxena functioning as a Lecturer at NSB-NIILM School of Organization. NSB-NIILM isamongst the finest organization schools forMBA Delhiand NCR.
A brief comparison of rural and urban living based on my own experience. I will continue to be loud as silence does not make change nor does silence offer a glimpse of the other side of the coin. Unfortunately when a person who has lived here in Newfoundland all their life attempts to convey their message it is often dismissed as biased. Being a person who has lived both urban and rural lifestyles I am neither biased or prejudiced. This is how it is.
This video documents more vacant commercial real estate in the northern california city of Fairfield. these properties have stood vacant for sometime now and even the non-action by the property management shows that they know something most do not. We also catch a glimps of off the grid urban living, or OGUL. prepare now while you have time, the road ahead will be rocky. trade fiat currency for durable goods, network with like minded individuals, and buy a gun and ammunition.
Video Rating: 4 / 5