Rocawear clothing is an urban empire that has rocked the fashion world for over a decade. The brand represents a global lifestyle that was launched off the astonishing success of Shawn “Jay-Z” Carter. His popularity as an artist was conducive to Rocawear’s appeal to the urban audience. Although the company’s genesis sprouted from hip hop music, Rocawear has created a culture way beyond the music realm. They initially targeted the domestic urban customer but their styles have pushed far beyond the core urban culture and out to international borders. The company is now stationed in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea. Rocawear Clothes has augmented its brand to develop children’s lines, handbags, belts, big & tall, headwear, jewelry, ladies intimates, men’s loungewear, ladies shoes watches and sunglasses.
Rocawear’s growth and successes have been phenomenal. The company reflects the taste of today’s urban fashion savvy consumers and has made its mark in hip-hop history by becoming one of the top destination brands by producing high quality designs at an affordable price. The focus of the company is to provide clear innovation in production, application and design of their products.
Jay-Z , the driving force behind Rocawar, has established himself as an entrepreneur that has joined the ranks of other hip-hop-moguls such as Russell Simmons, Dr. Dre and Sean “Diddy” Combs. Jay-Z’s empire includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear. Roc-A-Fella also distributes “Armadale,” a Scottish vodka, in the U.S. Jay-Z is a part owner of the New Jersey Nets NBA team, He also co-owns The 40/40 Club, a New York sports bar, and has a line of Reebok sneakers called The S.Carter Collection. The sneaker collection still holds the record for the fastest selling Reebok shoe in history and made him the first non-athlete to have a signature line of sneakers. In addition to Jay-Z’s acclaim as an entrepreneur, he received the GQ’s International Man of the Year award.
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