Tejano Music 2010, Asian American International Film Festival, Casual Connect Seattle, LA Shorts Fest, ITVFest, Highlight July Media Industry Events
Now in its 11th Anniversary, Latin Alternative Music Conference which will be held in New York this year, July 6-10, is geared towards the marketing of Spanish-language alternative music, addressing topics such as: Marketing to Urban Latino Culture, Approaches to Retail, Print Media/Television/Radio, Advertising and Sponsorship, Non-Traditional Revenue, Technology, International Markets, Music in Film, and others. Galway Film Fair, based in Galway and running July 6-11, co-ordinates pre-scheduled meetings between filmmakers with projects in development and invited Film Financiers, Distributors and Producers. Among slated workshops this year, the Actors Masterclass 2010 will provide an intensive interactive environment in the skills, methodology and aesthetics of film acting whilst dealing with all the common fears and questions actors have regarding work in front of the camera. The Long Island International Film Festival, happening this year, July 8-18 in Bellmore, shows approximately 120 short and feature-length independent films from the world over, but also includes panels, parties, publicity and networking opportunities. The LIIFF’s week is started with an complementary opening night party. Opening July 9-11 in San Antonio, this year’s Tejano Music 2010 unites the 7th Annual Tejano Music National Convention with the 30th Annual Tejano Music Awards and the 6th Annual Tejano Academy Awards for the first time. Aside from the music masterclasses, Tejano Dance Instruction is one of the more popular Convention programs, an opportunity to learn basic technique of Tejano dancing, or to add new techniques to what you already know.
Future Media Concepts conducts a session on Introduction to Sound Editing in Final Cut Studio on the Apple Macintosh, in Washington, D.C. The course focuses on practical, professional techniques used to add professional music and sound effects to video and multimedia projects. Kids First! Film Festival, a showcase for children’s films, TV shows and DVDs from major studios and independent filmmakers, builds on its kid-interactive program by partnering with more than 150 venues worldwide who host more than 10,000 screenings of Kids First! films year-round to an audience of more than one million, with youth given a true voice – as curators, as audience members, as film critics, as volunteer staff and as filmmakers showing their work in the July 15 Santa Fe event. Asian CineVision, Inc. is a not-for-profit national media arts organization dedicated to the development, promotion and preservation of film and video arts by and about people of Asian descent, stages the Asian American International Film Festival in Manhattan’s Chelsea district, July 15-24, presenting 23 features and 71 shorts from international and national filmmakers, in addition to presenting Asian and Asian American films, the festival will host workshops, panels and after parties featuring live music. The final installment of a three-part series examining the business of music, songwriters, and music publishing, will be conducted from a New York venue on July 17, and explores the interplay between songwriting, publishing deals, and recording contracts – examining the differences in copyright protection between musical compositions (songs) and sound recordings (masters).
The annual Casual Connect Seattle, from July 20-22, brings together knowledgeable experts in the casual gaming field to further the casual games industry through networking and learning. For instance, a Pre-Funk Party sponsored by ChaYoWo Games happens at Triple Door on July 19; the Games For Gamers mingle happens July 20 in the Founders Room for people interested in console, indie, and game studio start-ups; the Official Casual Connect Party sponsored by Samsung will be held at the Seattle Art Museum, July 20; the July 21 Mobile Mingle in the Founders Room is for people interested in the Mobile space; and the Official Casual Connect Speaker Dinner sponsored By Plimus will be July 21 at a local restaurant. An Opening Gala for the Okanagan International Film Festival will be held in Kelowna Community Theatre, and a separate VIP Party will be July 24 in the Mon Reposa Luxury Penthouse. The force behind the festival, which runs July 21-25, the Okanagan Film Festival Society, founded in 1998, is a not for profit charitable organization, whose mission is to educate and promote the Canadian and International film industry through film screenings, competitions and professional industry workshops and forums. Hollywood’s LA Shorts Fest is accredited by the Academy of Motion Pictures Arts & Sciences, and reportedly, in past years, 33 participants have earned Academy Award nominations, with 11 filmmakers taking home the Oscar. This year, the NXT Stage Conference will be held in conjunction with LA Shorts Fest on July 27. LA Shorts Fest will run July 22-30. NXT STAGE is where content producers, media executives and digital entrepreneurs meet to develop key business relationships.
Expresión en Corto is a state-sponsored, non-profit, cultural event that does not charge admission to its viewing audience and is made possible in large part thanks to: the State Government of Guanajuato, and other institutions. From July 23 through August 1, more than 300 films are screened from 10 am until 4 am each day in 18 venues, which include such unusual locations as: the Jardín Principal (main square) of San Miguel de Allende; the classical open-air staircase of the University of Guanajuato; the subterranean streets and tunnels beneath Guanajuato Capital (where gay, lesbian, erotic and underground films are projected); as well as horror films that are screened in the municipal graveyards (panteónes). The festival hosts an annual International Pitching Market as well. BMI is a sponsor of the Kauai Music Festival, a four-day immersion into the art of songwriting taking place on the island of Kauai. At the Conference, participants can consult, one-on-one, with award winning songwriters, Grammy-winning producers, A&R, and other music industry professionals. In addition, any music submitted can be heard in small group seminars by established songwriters, as well as be placed in the songwriting competition. The Independent Television Festival (ITVFest) is a Los Angeles festival for independently produced, original and innovative television pilots and web-series. The focus is on TV pilots at this festival happening July 30 through August 5. Now in its fifth year, the festival maintains support from institutions like Comcast, Current TV, Brightcove and FX, and the talent of pilotmakers from all over the world.
The above events are only a sample of what is fully listed. Complete details are on the “Media, Entertainment and Performing Arts Industry News and Events” page. Video and podcast versions of this news summary are also available at popular video sites around the Web like MySpace, YouTube, Daily Motion, as well as on The Actor’s Checklist podcast blog. Last month the video news summary featured Grey Duck Production’s ‘The Telephone Game’, Matt Oakey of Toronto based music and film producers, Padded Cell Productions with ‘Little Noise’, Indian Slap Bass master out of Kerala, India, Jayen Varma, Parisian film director Vince Bosco with latest work, ‘Beyond Love’, Pop Rock band out of São Paulo, MegaRex. Follow the posting of the news summary on Twitter searching on “actorschecklist”. Streaming video can now be played directly into your Real Media Player and your Windows Media Player on The Actor’s Checklist. Past video from the monthly video news summary is archived on the Free Home Video Showcase which now serves as an archive for all past video presentations but without the audio news narration.
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One particular Website Does Not Fit All ? International Social Media
This old age-old enterprise adage is one particular worldwide firms looking to maximize their advertising efforts ought to not disregard when it comes to social media marketing. In order to build credibility and earn significance inside foreign social media, we ought to act locally when exploring opportunities globally. In order to reach target markets in different nations, international firms ought to deepen their knowledge of domestic social networking platforms and how different cultures use social media.
”U.S. brands seeking to leverage social networks internationally know that even though their messages need to keep steady regardless of the area, the language, cultural reference points, platform and tactics, all need to have to be tailored for every industry,” said Scott Monty, head of social media for Ford Motor Company.
According to a research published at the finish of January 2010, Nielsen observed the on-line social activity of customers around the globe and found an 82% enhance in time spent on social networking internet sites in December 2009. But what social networks are these diverse nations using? As culture and behavior shift across nations, they also set up a new dynamic inside each and every social network developing a universal population that adapts what they know to what they discover and knowledge.
Companies really should discover how shoppers close to the world use social media and take benefit of the platforms to conduct customer study, launch goods, manage public relations crises and more. For instance, Facebook stands as the default social network, throughout considerably of the West, gathering all demographics. The exact same does not hold true in China, where Facebook was recently banned (a lot to the dislike of our close friends at the Palo Alto headquarters), and a handful of social networks attract segmented audiences, ranging from urban youth to migrant employees. Consider about it. Facebook is the greatest social network globally with 500 million + active users, and China has 400 million social network profiles with no getting Facebook as its leader.
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As we zoom in on social media usage in various nations, we see other established and emerging social networks that are unheard of, or not extremely well-liked in the United States. Let’s look at Brazil, the major nation in active social media usage, exactly where Google’s Orkut dominates. In fact, more than half of Orkut’s global targeted traffic comes from Brazil, which equates to close to 20 million month-to-month visits. And the decreasing in U.S. popularity, MySpace, has been Brazil’s third greatest network for a few years.
Various social media usage patterns and network recognition tells a wonderful deal about the Net and the nation involved. For example, let’s look at the Chinese culture again. The Chinese use on the web video platforms very differently from how Americans use YouTube. Rather than short, silly videos, which may be well-known among YouTube watchers, China’s social video platforms, Youku and Tudou, are filled with longer material, up to 70 % of which is professionally made. Users in China invest up to an hour per day on the websites, compared with much less than 15 minutes spent by Americans on YouTube. University students in China often express skepticism when told that their nation has 1 of the highest ranges of social media engagement in the world, due to the fact they expect that the United States would rank very first.
In a demonstration performed by Thomas Crampton and reported in an post on The China Business Critique he tells of a demonstration he conducted with a classroom of college students in China. He asked the students to raise their hands if they have watched China Central Tv (CCTV) in the final week – no one particular raised their hand. When he asked who has watched a video on Youku or Tudou in the final 24 hours, every hand in the area goes up, accompanied by amused laughter.
As the anecdote above exhibits, a effectively-crafted television advertisement on could miss university college students completely. The transition to social media does much more than demonstrate the popularity of emerging media—it exhibits new media’s influence on the marketing and advertising and marketing business as a complete. If we fail to acknowledge that in other components of the globe, various platforms of media are favored to what we right here in the U.S. have a tendency to consume, we are missing a massive chance to reach a targeted audience. In China’s situation, specific demographics can no longer be reached effectively by way of classic media channels, such as television.
In conclusion, there is no doubt that we are in the middle of an international revolution in the way folks communicate on the net, and marketers are continually figuring out what this indicates for their marketplaces close to the globe. Your international social media method ought to take into account the most common platforms in your target market place. In order to effectively reach other cultures via social media, we need to have to recognize that social media goes past Facebook, Twitter, LinkedIn, YouTube and FlickR.
Do not forget – irrespective of nation or social media platform keep in line with your marketing and advertising objectives. Keep the buyer as a priority on each and every social network and in every industry. That is sound advice in any language.